The selection of products pictured in the catalog are sampled by the Ideation buyers. Then, items of good quality, national appeal and strong sales potential are selected.

Our buyers attend all the major gift and toy shows in the United States to sample thousands of items for consideration. A committee of Ideation member merchants representing a variety of retail operations from across the U.S. market meet and determine which items will be represented in the catalog.

Our buyers deal directly with the top sales managers of potential suppliers to obtain the lowest possible prices, unbeatable terms, dating arrangements, better and often exclusive items, reserved inventories and more that will all work to your best advantage.

Ideation hosts two buying meetings a year where all product is purchased. Our Spring Buying Meeting is held in January and our Fall Buying Meeting is held in June.